Survey Questions Types You Must Know to Collect Data that Matter

Are you in the process of creating a survey and you are not sure how to design it properly to collect useful information for your company ?

Well, the secret to an effective survey is to make it engaging to your audience by selecting the right wording for each question. Also, there are different question types you should know to design a quality survey that will appeal to your respondents. It is crucial to pick the survey questions carefully to avoid creating a biased survey in which the results would be meaningless. Whether you are a beginner or you have experience creating surveys, make sure to know the following survey question types mentioned below for your future quantitative marketing research.

First, here is a visual showing the different survey response formats and below are more information about those different types of survey questions :

1. Open-Ended Questions

Surveys usually include a few open-ended questions to get more insights about the respondent’s opinions, behaviors or attitude. According to the Hospitality Event Management company Cvent, it usually requires more time to the participants to answer those questions as people are asked to fill in the blank with their answers. It is important to ensure that the answers that you can gain from those questions are really worth it. Having open-ended questions is a way to make your survey more effective as it is based on the participant’s feelings rather than on your assumptions. Open-ended questions can be very useful when collecting data for your marketing research as it can allow you to get real feedback from your participants.

2. Categorical Questions

The categorical questions include different answer choices from different categories that participants can select. There are two different types of categorical questions which are dual choice and multiple choice questions. It is important to take your time to determine the right categories to be able to get useful insights for your research. Below are examples of dual-choice and multiple choice questions retrieved from a survey sent to Florida International University students:

  • Dual Choice Question :

The dual choice questions are questions in which you have two different choices. There are usually used when asking yes-no questions or asking about gender types.

  • Multiple Choice Question:

Multiple-choice questions are the ones in which you have more than two categories in terms of answer choices.

3. Metric Questions

The metric questions are those questions in which the respondents would choose a measurable answer in the form of amount. Here, the questions usually ask the participants for rating according to different levels of construct. There are two different types of metric questions which are the natural metric and synthetic metric questions. The natural metric questions are those questions in which the respondent has either to input or select a number that best describe a certain pattern. The numbers selected are obvious to the participants, and you do not need to put the meaning of those units. The synthetic metric questions are those who have labels that translate to different rating levels. Here, it is important to put a descriptor for each number in the answer choices so these questions can make sense to the respondents. There are several types of metric questions and the most popular are the following :

  • Likert-Type Scale Model :

One of the most popular metric question follows the Likert-Type Scale model in which you usually measure how likely participants agree or disagree to a statement as far as concern a specific behavior, opinion, attitude or beliefs.

  • Semantic Scale :

Another type of metric question is semantic scale in which each answer choice has opposite adjectives, and the participant selects a check box closer to the best adjective describing for example a particular feeling, perception, etc.

  • Stapel Scale:

In the stapel scale question types, respondents have the choice between negative and positive numbers. The intensity of the responses depends on how positive or negative the number the participant selects.

Now that you can clearly picture the different types of questions that you can create, you will be able to do effective surveys. You will be surprised how much engagement you will receive in your surveys if you diversify the questions formats as you will make it attractive to the participants. Indeed, having a survey with different answer formats will improve its quality and will allow respondents to answer smoothly to the different questions. The more diverse your surveys will be with different questions, the more it will be efficient as you will be able to collect different types of data useful to make better business decisions. It is time for you to start creating the most creative surveys now that you have a clear understanding of the different survey questions formats !