Powering your Hotel Data Analytics with Tableau

Are you a hotel professional looking for a powerful tool to analyze your big data? Are you willing to make better informed-decision based on gaining critical insights about your business trends? Then, consider mastering Tableau which is one of the most popular data analytics software nowadays used by many hotel leaders around the world. Indeed, Tableau can allow you to have a better understanding of your hotel operational data. As a result, you will be able to improve your guest’s experience and maximize your revenues.

What is Tableau?

Tableau is a platform offering a robust and intuitive data-driven solution to organization. This software can enable you to unify all your data into one single location. It is a modern business intelligence tool making it easier for you as a hotel leader to explore and interpret your property’s data.

Why is Tableau an Important Data Analytics Tool for the Hotel Industry?

According to the Vice President of Revenue Management of Accor Hotels, Agnes Roquefort, (Links to an external site.) “It is not big data we are after but fast data and that’s is exactly where hotels need to be looking. We have technology that does incredible things for us. Let’s use it to get access to the right data right when we need it”. This experienced leader of one of the most famous hotel chains in the world suggest how important is the use of tools like Tableau enabling fast analysis and interpretation of business data. Thanks to Tableau, you will avoid overspending time on managing the huge amount of data you may have within your organization and thus enhance your productivity.

Besides, Tableau is particularly known for the creation of sophisticated data visuals with attractive aesthetics making it simple to understand the relationships between particular data. Once getting used to this software, you will see how you will be more responsive to your data analysis. According to the email marketing organization, Email Audience, (Links to an external site.) the brain of a human processes visuals 60,000 times faster than numbers or texts. The organization Tableau (Links to an external site.) also points out this idea by suggesting that it is easier for people to understand information through visuals than reading data through columns and rows.

How can Tableau helps you for your Hotel Marketing Analytics?

You can use Tableau to analyze different types of data as suggested by the following examples. As a hotel professional looking to improve your marketing strategies, you can consider exporting data to this platform regarding your website performance and customer’s journey. You can also visualize your social media presence and spending. Other examples of data you can picture through tableau could be the channels that generate the most bookings to your hotels. As the KPIs (Average Daily Rate, Occupancy, Revenue per Available Rooms) are important to understand the performance of your property, you can also create reports showing those metrics and compare them with the ones of the competitors. Another example of data you can analyze through this platform could be the budget allocation of your operational departments (front desk, housekeeping and food and beverage departments). This can help you identify where you could cut costs to maximize your hotel profit. Furthermore, you can gain valuable customer insights as far as concern preference trends during their stays which can allow you to rethink strategies to offer more unique experience to new and returning guests. Moreover, you can also create data visuals of historical data as shown below to understand past trends and predict future demands:

Image taken from: https://public.tableau.com/en-us/search/all/%23hotel  (Links to an external site.)

Once getting accustomed to Tableau, you will be surprised how fast you will discover insights that will enable you to make a real difference in your hotel operations. Marketing Analytics through Tableau will with no doubt make your property more successful. In fact, making better use of your business data through this tool will allow you to identify the right strategies to attract more guests and increase your customer’s retention. As a consequence, you will be able to sustain a long-term high profitability for your hotel. Start getting insights on sight through the use of Tableau (Links to an external site.) to gain a competitive advantage.