Make your Marketing Fun with Google Analytics

Have you ever wondered who visit your website and which content attract people the most? Are you looking to better understand your target audience and trying to attract more customers? Are you a marketing professional willing to improve your company’s marketing strategies? Then, consider becoming familiar with Google Analytics as it can provide you with rich resources useful to make your organization more successful. If used appropriately, Google Analytics will provide you very valuable insights that will help you have more efficient marketing strategies.

What is Google Analytics?

Google Analytics is a powerful platform offered by Google that you can use to monitor your website traffic. Indeed Google Analytics is a free web tools that can help you determine your target market as it tracks who is visiting your website. It can allow you to understand better people’s attitude towards your website as this analytics service show you the contents catching people’s attention. Thanks to these data, you are able to improve the experience of your customers who will likely build more interest for your brand and convert.

Important Sections to Master for Marketers

It is important to understand the different sections of Google Analytics that offer you access to a wide range of data. In this way, you will be able to interpret and analyze your website traffic and the effectiveness of your website platform.

As you can see in the infographic below, there are three reports that you need to put a special focus on as it can provide you valuable insights to review your marketing strategies. The sections that really matter for marketers are: Audience, Behavior and Acquisition.

Audience section: In this section, you can find information about the location, age, gender of people visiting your website. You will also be able to identify their interests and see what devices and browsers your visitors used to access your website.

Behavior section: Here, you can check the way people are interacting towards your website content. You will be able to see which pages were the most interesting to your customers and what really caught their attention in your site.

Acquisition section: This section will allow you to determine how people ended up visiting your website. Here, you will be able to see what channels led people to visit your site. Indeed, people can visit your website in these different ways: Direct, Organic Search, Paid Search, Referral, Social, and Email. You will find more information about these different channels below in the article.

In the acquisition section, you can see which channels led your visitors to enter your website.

Followed are the different channels defined and listed by Google Analytics in the Acquisition section according to the digital marketing organization Neil Patel.

  • Direct: Those are the visitors who directly arrived in your website mainly by entering your URL or typing your website name directly in their browsers. If your brand has a high direct traffic, it indicates that you have a powerful branding.
  • Organic Search: These are the visitors who clicked on a link in a result page to access your website. Achieving a high organic search traffic means that your content is attractive at first sight and that you have an efficient search engine optimization or SEO process.
  • Paid Search: If you have a high paid search, that means that your Google Ad campaigns are working well in generating traffic to your site.
  • Referral: Referral means that people are accessing your website by clicking on a link present in another website. It could be interesting to you as you will see which websites are mentioning your brand and driving traffic to your site. A high referral means that several websites are referring your site in their pages which can indicate your level of popularity.
  • Social: As social media are very powerful tools nowadays for marketing, this section can particularly catch marketer’s attention. Indeed, it allows you to see which social media channels drive the most traffic to your site. Thanks to these data, you will be able to improve your social media strategies.
  • Email: If your company does significant email marketing efforts, you will be able to determine the effectiveness of your email campaigns. Indeed, this section allows you to see the number of people who visited your website through an email campaign.

Understanding the data in these sections in Google Analytics will help you make smart marketing decisions especially as far as concern the placement, tone and type of content in your website. Indeed, taking a deep look at these data mentioned above will allow you to create better contents geared towards your audience. In this way, you will be able to attract more customers and achieve a higher conversion rate. Analyzing people’s behavior when visiting your website can be very helpful to enhance your strategy, so if you have not registered your website in Google Analytics, do so now! You will be so captivated by the variety of data that the platform will share about your audience at the point that you might become addicted to it. Marketing will become fun as you will be so curious to enter the platform all the time to check your audience and their attitude towards your website. You will be so surprised how Google Analytics will boost your creativity and help you develop better marketing strategies that will help you generate business for your company.