Tips When Defining Your Smart Goals

Have you ever thought of having a hard time when deciding in which direction your company is going? Have you struggled achieving your ambitions? Have you been hesitant when making business decisions as you are not sure what are you supposed to do to improve your company? Have you ever felt like your company is not evolving while you have been working hard?

It is probably because you have not taken the time to think deeply about the current situation of your company and state your ambition clearly. Maybe, you have been vague about the goals you want to reach, and you have not really thought about “how” you could fulfill your ambition. If you have not done so, it is time for you to have your company’s goals more clear to you as it will help you better understand what steps you should take to improve your business environment. By defining SMART goals, you and your team will likely have a better overview of the company’s needs, and this will help you achieve better marketing performances.

You might have been thinking about goals for your company, but you probably have not made them SMART. Thus, this makes you struggle in the process of fulfilling your ambitions.

You might be wondering what does SMART stands for. Making your goals SMART means that you have to set goals that are Specific, Measurable, Attainable, Relevant, and Time Bound. Every time, you think about goals you want to reach, make sure to think about all these criteria to make it clear and achievable.

How to Make and Apply SMART for your goals?

According to the content expert Clifford Chi (Links to an external site.), when defining your SMART goals, make sure to use a specific and clear verbiage and ensure that you are able to measure your goals. Also, it is important to be realistic and make sure that you are thinking about attainable goals. In addition, your goals have to be related to your company and have to be achieved within a deadline.

Below are the different characteristics of SMART defined and tips to use them according to the management company Mindtools: (Links to an external site.)

  1. Specific

First of all, make sure your goal is specific in a way that it is clearly defined. You have to make sure to have specific wordings that make your goal clear and understandable. You should ask questions with the 5 “Ws”: What? Why? Who? Where? Which? Indeed, you want to make sure what goal you want to accomplish and the reasons why it is important to achieve this goal. You should also decide who is going to be responsible of the goal, the place where you will accomplish this goal and the ways you will be able to reach it by using particular resources.

To make your goal specific, avoid vagueness and unclear open-ended statements when stating your smart goals!

  1. Measurable

It is crucial to have your goal measurable in order for you to be able to track the progress of your goal. Make sure to have quantitative information when stating your goal. In order to quantify your goal statement, you should think about the following questions: “how much?” and “how many?”. Here, it is important to include percentages and numbers in order to have measurable goals.

To have your goal measurable, make sure to address the quantitative metrics that will help you reach your SMART objective. Indeed, qualitative information are not sufficient to guide you in the process of fulfilling your ambition.

  1. Attainable

You should make sure that your goals are reasonable and can be achieved. Indeed, the percentages and numbers that you use to make your goal measurable should be realistic. You and your team must have the ability to achieve this goal. To base your goal on the reality, you could consider your historical and current data to decide on how to quantify your goal.

You have to make sure your goal is not unattainable as you will not be able to track its progress. You should definitely be ambitious and aim for high but do not have a goal impossible to achieve.

  1. Relevant

Relevance is very important as you want to make sure your goal clearly relates to your company. It is crucial to be aware of the industry trends to make sure you set your goal accordingly. You need to make sure that your goal will benefit your organization. When assessing the relevance of your goal, you could wonder if it is worth it, if it answers the company’s needs, if it is the right timing and if it matches with the current socio-economic situation.

When assessing the relevance of your goal, do not loose sight of your company as it is crucial to consider your organization situation to set a pertinent goal.

  1. Time-Bound

It is crucial to set a deadline for your goal so have an idea of the time you need to achieve it. To make it an efficient goal, it should not take too long to reach it. When making your goal statement, make sure to include a specific time period (e.g: monthly, quarterly, yearly, etc). Setting a specific time to achieve a goal can be motivating to your team as it will put pressure on them to achieve it. Making your goal time-bound can help you project yourself from now until a later time. Indeed, it gives you a clear idea on what you can do now and in the future.

Make sure to have your goal time-bound as if you do not do so, you might loose track of the progress of your team. Make the time as concrete as possible!

By ensuring that all these characteristics are met when setting your goals, you will be better able to achieve them. Indeed, your team will better understand the company’s direction and the efforts they should pursue in order to make the company more successful. As a marketing leader, you will see how life-changing it is to dedicate time in figuring out your smart goals as you won’t ever loose focus on what you are willing to accomplish. You will be surprised how your relationship with your employees will improve. You would see how simple it is to improve your worker’s productivity through implementing SMART goals. By having SMART goals, you will have a better idea of the best marketing strategies to attract more customers considering your current performance.